About us

Welcome to DAREhue: Where African Artistry meets Unapologetic Fashion

At DAREhue, we are passionate fashion leather designers and manufacturers, deeply rooted in the vibrant tapestry of African heritage. 

Based in Cape Town, South Africa and founded by Ané van Eeden, our brand believes in Self-Expression through the embrace of vivid, awe-inspiring colours, a reflection of the diverse landscapes and cultures that inspire us.

Our journey is guided by a profound commitment to a set of core values that define who we are. Operational Excellence is the heartbeat of everything we do, as we strive for perfection in every aspect of our business, drawing inspiration from the unmatched creativity and craftsmanship found across the African continent.

Boldness & Creativity fuel our designs. We're driven by a mission to push boundaries and challenge traditional norms, crafting pieces that are not just extraordinary but also deeply rooted in the rich heritage of Africa.

DAREhue stands apart because we are not just passionate about leather crafting, but we're devoted to preserving and celebrating the artistry of Africa. Our skilled artisans, whose talents have been honed by generations of craftsmanship, meticulously craft each leather bag by hand. Every stitch is a tribute to the artistic traditions of our homeland, ensuring the highest standards of Quality.

We ardently celebrate Self-Expression. Your style, in our view, is a canvas for the expression of your unique personality, influenced by the cultures, stories, and colours that make Africa so enchanting. Our leather products, draped in daring, vibrant hues, enable you to break free from conventional fashion norms and embrace the unapologetic boldness of your true self.

Authenticity is the cornerstone of our brand. We believe in genuine experiences and products that remain true to their essence. When you choose DAREhue, you're not just selecting an accessory; you're embracing an embodiment of the strength, courage, and unwavering spirit that defines African heritage.

Join us on this daring fashion journey, where African heritage, adventure, and creativity know no bounds. 

With DAREhue, DARE to be vibrant, DARE be yourself, and DARE to be extraordinary.